[RUNNING] Strategic Marketing – YOGYAKARTA

Strategic Marketing – YOGYAKARTA

[S130]

WAKTU

13 – 15 Maret 2012 – PASTI JALAN

TEMPAT

Hotel All Seasons – Jl. Dagen No. 107 Malioboro Yogyakarta

INVESTASI

IDR 4.500.000 per participant (Non-Residential).

INSTRUKTUR

Dr. Asmai Ishak, SE, M. Sc.

DESKRIPSI

TUJUAN
1. Memahami Market-Driven Strategy
2. Memahami Market and Competitive Space
3. Memahami Continuous Learning about MARKETS
4. Memahami Strategy Relationship
5. Memahami Planning for New Product
6. Memahami Strategic Brand Management
7. Memahami Value Chain Management
8. Memahami Sales Forces, Internet & Direct Marketing Strategy
MATERI
1. Memahami Market Driven Strategy.
a. Memahami Six Market Concepts
b. Memahami Market-driven Strategy
c. Menjadi Market Oriented
d. Memahami Distinctive Capabilities
e. Menciptakan Value For Customers
f. Mencapai Superior Performance
g. Menjadi Market Driven
h. Tantangan a New Era for Strategic Marketing
2. Memahami Market and Competitive Space
a. Pentingnya Markets and Strategies
b. Memahami Product-Market Scope and Structure
c. Mengidentifikasi dan men- describe END-USERS
d. Mengestimasi besarnya MARKET
3. Memahami Continuous Learning about MARKETS
a. Mendefinisikan Continuous Learning about Markets
b. Memahami beberapa Type of Marketing Information
c. Mamahami pentingnya Marketing Intelligence and Knowledge Management
4. Memahami Strategies Relationship (SR)
a. Mengidentifikasi Strategies Relationship
b. Memahami Mapping Strategies Relationship Meyadari Issue and the logic of Strategies Relationship
c. Memahami Growth of Strategies Relationship
d. Bagaimana Strate gies Relationship memberikan Value
e. Memberikan contoh Strategies Relationship Sample – Strategic Alliance
f. Beberapa Global Relationship among Organization
5. Memahami Planning for the New Products (PNP)
a. Memahami pentingnya New Products sebagai Customer Driven Process
b. Memahami Product Innovation
c. Menemukan Customer Value Opportunities
d. Mamahami Karekter Inovasi yang sukses
e. Memahami step of Planning for the New Products
f. Memahami type of Market Entry
g. Why do the NP fail in the market?
6. Memahami Strategy Brand Management
a. Memahami istilah BRAND misal Brand Equity, Brand Leverage
b. Memahami keuntungan dan kekerangan Brand Leverage
c. Memahami beberapa Strategy Brand Management
d. Memahami Seven Deadly Sins of Brand Management
e. Memahami Global Brands & Internet Brands
7. Memahami Value Chain dan strategi nya
a. Memahami Value Chain
b. Memahami Distribution Strategy
c. Memahami Channel of Distribution
d. Memahami Managing The Channel
e. Memahami Supply Chain Management Issue
8. Memahami Sales Forces, Internet and Direct Marketing
a. Mendefinisikan Sales Forces
b. Tantangan yang dihadapi untuk Sales Forces
c. Apa yang mempengaruhi Sales Strategy
d. Mendefinisikan Sales Process
e. Memahami Guide, Selecting and Deployment Sales Forces
f. Memahami Managing the Sales Forces
g. Memahami Internet Strategy – definition, objective, Value Opportunity
h. Memahami E Commerce Strategy
i. Mengukur Measuring Effectiveness
j. Memahami The future of Internet Strategy
9. Memahami Direct Marketing
METODE
Lecturing, workshop, diskusi konsultatif, studi kasus, and presentasi

INFORMASI PENDAFTARAN
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JUDULTRAINING#TGLTRAINING#NAMA#PERUSAHAAN#JMLHPESERTA#EMAIL

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DAFTAR Ahli K3 Umum#2Mei2011#ARIEF#Company#3#nama@email.com

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